What's happening
Common B2C SaaS Challenges
- Conflicting metrics across acquisition, activation, retention, and revenue
- Rising CAC with unclear drivers
- Funnel and cohort analyses that don’t reconcile
- Product, marketing, and finance teams debating numbers instead of acting
- Experiments that ship fast but are hard to measure correctly
Let’s turn confusion into clarity
What We Deliver
- Clear, defensible growth metrics across the full customer lifecycle
- Reliable funnels and cohort analysis you can trust at scale
- Analytics systems built for volume, not fragile dashboards
- Aligned definitions across product, growth, and finance
- Decision-ready reporting for execs, boards, and investors
Where We Focus
- Acquisition & CAC efficiency
- Activation and early-life engagement
- Retention, churn, and cohort health
- Monetization, LTV, and pricing analysis
- Experimentation measurement and attribution
How We Work
How We Work
We operate as a senior, hands-on partner, working directly with product, growth, and data teams. Engagements typically start with a focused diagnostic to identify where metrics break down, then expand based on impact.
This isn’t analytics for reporting’s sake.
It’s analytics designed to support real growth decisions.